MEDICAL DEVICES & WOUND CARE

Marketing, and Reimbursement Support
GM Associates specializes in analyzing the reimbursement climate, conducting clinical and cost studies, and supporting product launch by developing billing guides, providing medical technology hotline services, applying for appropriate CPT and HCPCS codes, and advocating with payers for positive coverage policies. Our goal is to partner with clients throughout all phases of the development and commercialization process to maximize market success.

We unravel the maze of regulatory decisions, payment restrictions, coding and fee schedules, cost containment, and distributor and provider incentives to effectively analyze market potential. Through our research, clients gain a clear understanding of the economic forces affecting their products. This, in turn, leads to intelligent decisions about pricing, customer support, and strategic market positioning that facilitate product acceptance and improve sales

GM Associates has assisted over 300 clients, including pharmaceutical, medical devices, wound care, and biotechnology companies, to increase market uptake of several breakthrough technologies. Examples include:

• Enteral feeding equipment         • Pulsed lavage
• Support surface technology         • Surgical preparations and infection control products
• Hernia mesh         • Pulsed shortwave diathermy
• Intermittent pneumatic compression devices         • Urinary and central venous catheters
• Knee orthosis         • Multipodus splint
• Urinary collection devices         • Biofeedback devices
• Gastric bubble implant         • Bone growth stimulator
• Ostomy prostheses         • Fecal incontinence device
• Abdominal binder         • Post-mastectomy bra
• Alternating pressure pads         • Alternating pressure mattresses
• Diabetic stump cover and sock         • Patient positioners
• Wound dressings         • Therapeutic aphaeresis devices
• Vascular Access Devices         • Central Venous Access Catheters
• Blood Glucose Monitors         • Brachytherapy devices
• Adhesion Barrier Technologies         • Prostate surgery nerve mapping technology
• Scoliosis brace         • Implantable cardioverter defibrillators
• Pacemakers         • Cardiac resynchronization therapy devices
• Laser Technologies         • Rheumatoid arthritis treatments

 



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