MARKETING & SALES SUPPORT

The GM Associates team possesses the skills to identify clinical and administrative personnel who influence purchasing decisions. Working with these key individuals enables us to rank purchasing decision factors and develop client strategies that boost sales and market penetration. We are especially adept at simplifying the complex subject of reimbursement, providing up-to-the-minute interpretation of coverage and payment policy to increase sales and penetrate managed care organizations for inclusion on formularies.


MARKET RESEARCH

Our expert team of personnel with experience in the pharmaceutical, medical supply, wound care, and durable medical equipment marketplaces is uniquely qualified to support business growth. Working with GM Associates, our clients have identified key potential markets; defined purchasing pathways; overcome reimbursement and regulatory obstacles; and finalized new product launch plans.

For examples of completed projects, click here: SAMPLE MARKETING PROJECT SUMMARIES


HIPPA COMPLIANCE PROGRAM

HIPPA (Health Insurance Privacy and Portability Act) requires compliance checks for training sales representatives, personnel in customer relations, and a compliance program to all healthcare site customers. In addition, a privacy notice is required (as of April 2003) for all customers who purchase medical devices, wound care products, and medical supplies from manufacturers. This requirement is in place for any health care related information.

Our personnel are experts in HIPPA compliance issues and work with the regulations on a daily basis. We have the capabilities to create a compliance program for sales representatives, customer relations personnel, and a privacy notice for customers.




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